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Mention link building to some people and they'll shudder before telling you to wash your mouth out, but why? To put it simply, people started exploiting link building and the web became littered with spammy, rotten links. Riding into town, though, to...

Google does NOT like misleading adverts! In fact, in 2014, it disabled around 524 million ads which used 'trick to click' methods to draw naive customers into conversion funnels. And it's not always a case of sites trying to mislead users. They're...

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