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Carl is a freelance writer snowballed into involvement with all things web, and now runs his own content strategy business. He's fascinated by how much more honest advertising needs to be these days, and how businesses need to be original, open, creative and real with their approach to engaging customers. Carl is also interested by information flow, and how to optimise it online. In his offline life, he likes yoga, swimming and walking with his two super weird Schnauzers.