In a recent article for Forbes social media and content marketing guru Jason De Mers had the following to say: Dedicated SEO consultants and departments will begin to phase out as SEO comes to be seen not as a siloed discipline,...
Once you’ve got a handle on how you look digitally, it’s not a long bow to realising how your digital content can easily increase your visibility, find new leads and solidify your position as a thought leader in your industry....
The thing is, you can’t just write a great blog post, stick a link to it in twitter and sit back and watch your bottom line grow. It won’t, as many businesses who saw the content marketing boom of the...
So, you’ve got a nice little business going, and your online presence is starting to mean something. People are looking at your website, and they want what you’re selling. Some people, anyway. You’re not that sure how many people are deciding against...
It’s like those A therefore B equations they teach in university logic courses. You’ve got a website therefore you need content. No problem. Just write/buy/steal some, right? Wrong. Good content strategy (and remember, content refers here to every digital interaction you have with...
You’ve realised the importance of a fully functional and responsive website, and the potential value it adds both to the professionalism of your business and your client’s experience. Well done, you! (That’s not sarcasm. Most businesses, like most people, are afraid of...