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Website Optimization

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Conversational search has been revolutionizing the search game ever since Google launched its Hummingbird algorithm in 2013. It's Google's latest step in stamping their authority on the search market and has redefined the basics of SEO very quickly. Sounds pretty important, right?...

Mention link building to some people and they'll shudder before telling you to wash your mouth out, but why? To put it simply, people started exploiting link building and the web became littered with spammy, rotten links. Riding into town, though, to...

Google does NOT like misleading adverts! In fact, in 2014, it disabled around 524 million ads which used 'trick to click' methods to draw naive customers into conversion funnels. And it's not always a case of sites trying to mislead users. They're...