So, you’ve got a nice little business going, and your online presence is starting to mean something. People are looking at your website, and they want what you’re selling. Some people, anyway. You’re not that sure how many people are deciding against...
It’s like those A therefore B equations they teach in university logic courses. You’ve got a website therefore you need content. No problem. Just write/buy/steal some, right? Wrong. Good content strategy (and remember, content refers here to every digital interaction you have with...
The rise of social media has changed the game in regards to how internet consumers conduct research on products that they intend to buy. Pew Research's Internet Project breaks down social media use among adults by charting key demographics that provide...
If you’re an entrepreneur planning to venture into e-commerce portals, you just cannot afford to overlook the importance of gaining visibility in the search engine rankings. Actually, search engine rankings may ultimately become your website’s bread and butter (unless you’ve got...
You’ve realised the importance of a fully functional and responsive website, and the potential value it adds both to the professionalism of your business and your client’s experience. Well done, you! (That’s not sarcasm. Most businesses, like most people, are afraid of...
Ever since the dawn of the internet, one of the fundamental areas for optimizing a website has been through Search Engine Optimization (SEO). Perfecting SEO strategy campaigns has always ensured a high amount of traffic is generated and makes for...
