The rise of social media has changed the game in regards to how internet consumers conduct research on products that they intend to buy.
Pew Research’s Internet Project breaks down social media use among adults by charting key demographics that provide website entrepreneurs a glimpse of social media’s rapid adaptation. In January of 2014, Pew noted that nearly 3 of 4 internet users used social media in some way, shape or form.
With social media being the preferred mode of online communication for modern consumers, it becomes natural to engage your website’s visitors using various platforms that conform to the product you are trying market.
You might be asking yourself, “How can I take advantage of social media in a way that will add value to my website?”
Prepare Your Social Media Strategy Before Building Your Website
Before you register a domain name for your project, it would be prudent to check social media websites to see if your domain name has been already taken as a username on any of the popular social media websites.