You’ve realised the importance of a fully functional and responsive website, and the potential value it adds both to the professionalism of your business and your client’s experience.
Well done, you!
(That’s not sarcasm. Most businesses, like most people, are afraid of fully embracing the reality of the fast-moving and ever-changing online environment.)
Now, you’ve got some big decisions to make. For one thing, you’re probably dealing with a shed-load of content. From the website text itself to social feeds, newsletters, blogs and communities, and not forgetting all your other online and offline marketing, you’re going be sorting and shifting until the cows come home (and they’re hard-drinking cows those, so they’ll probably be a while).
Luckily, there are some easy-to-remember, hard and fast, probably-won’t-change-even-if-aliens-take-over-earth rules when sorting through content on your site. The problem is, you only really understand them properly when someone spells them out to you, as if you were more like a third-grader than an entrepreneur (so that’s what I’m going to do. Sorry about that).