Perfecting SEO can be a tricky task, but if you pull it off then you can secure huge amounts of traffic. However, what if your website is coupled to a real address, like a store?
How are you going to convert that digital traffic into people scrambling to get through your doors?
To find this out we’re going to have to look a little deeper than SEO at a global (or even national) level.
Instead, you need to learn how to get to grips with successful local SEO!
What’s the Big Fuss About Local SEO?
If you can imagine, for one second, your site taking a megaphone and leaning out your window to declare “WE ARE HERE!” then that’s pretty much the basics of local SEO.
Local SEO may not be quite as vivd as that, but it paints a picture of fully optimized web pages which deliver your brand to the most direct market.
And it increases the footfall to your address.
And this increases your revenue.
And that sounds good, right?