Mention link building to some people and they’ll shudder before telling you to wash your mouth out, but why?
To put it simply, people started exploiting link building and the web became littered with spammy, rotten links.
Riding into town, though, to clean up this mess is Google with their consumer friendly algorithms. Dodgy links have been weeded out and SERP rankings recalculated.
What more could a consumer want than an awesome set of search results serving their every need?
Therefore it’s time to look at how site owners can embrace this new age of link building.
Is Search Still a Mighty Source of Online Traffic?
When done right, link building helps to score higher ranking points for SERP, but are people still using search engines?
Isn’t it all about social and referral traffic these days?
Let’s take a quick look at huge UK women’s clothes retailer Topshop using the online analysis tool SimilarWeb.
They received a huge 4.6 million views in January 2015, so I think it’s fair to say they know how to win web traffic.