According to the Internet Corporation for Assigned Names and Numbers (ICANN), the increase in the number of general top level domains (gTLDs) is not likely to negatively impact the stability of the internet, just the way that people seek information online.
ICANN has stated that between 300 and 1,000 niche TLDs could be released per year under the diversification program, depending on the governing body’s capacity to process applications.
Historically, only twenty-two gTLDs were user-approved, a number which included the now universal .com and .org domain names.
In 2009, around 3.7 million domain names circulated the internet and by 2011 that figure had grown to 4.5 million. It is estimated that 150,000 new domains are registered each day and these figures are rising exponentially.
Effects on SEO Algorithms and Branding
SEO experts are anticipating a shift in SEO practices as many online brands will need to adapt to the evolving algorithms of the internet search. After decades of ingrained consumer search behaviour however, it seems doubtful that the process will be swift.