People new to domain flipping business often get confused when it comes to the evaluation of expired domains. Many even end up investing into expensive domains thinking they’re buying the real deal, only to realize their worthlessness later.
Furthermore, as there are several fraudulent domains out there, whose page ranks have been pushed up using black hat means, you need to be really skilled and discerning enough to separate gold from the dust. (Learn how to negotiate when buying or selling domain names)
In this detailed article on buying expired domain names, I’ll help you answer a few important questions related to such purchases. These are:
- First and foremost, how should you evaluate expired domains? And what’s the right price to pay for them?
- How to verify that the current page rank (or any similar metric) of a domain will not drop after making its purchase?
- What all metrics you should be looking at?
- How to figure out if the expired domain is fraudulent or not?
Expired domain names are normally filtered based on their metrics. While some people use the Majestic SEO’s Trust Flow, others employ the Google Page Rank or the Moz’s Domain Authority method.
One thing that you must always keep in mind is that all these metrics are prone to manipulation. While in some cases it may be easier to manipulate the Domain Authority, but tougher to play with the Trust Flow, in others, the Trust Flow could be played around with easily, but the Moz Rank may be tamper proof.