Ever since the dawn of the internet, one of the fundamental areas for optimizing a website has been through Search Engine Optimization (SEO). Perfecting SEO strategy campaigns has always ensured a high amount of traffic is generated and makes for a very attractive website.
However, for the last few years, online marketing blogs have been littered with epitaphs for SEO. Is it really game over for SEO?
Is Social Traffic Overtaking Search Efforts?
Social platforms are a relatively recent phenomenon, but we’ve all gone tweet, share and even pin crazy very quickly.
Social signals are becoming important metrics and indicate what people are looking for, but they don’t provide direct weight to any SERP rankings.
What becomes fascinatingly clear is that SEO and social need to work together.
It turns out it’s all about the links.
For example, you’ve just tweeted a link to your new, engaging and content rich blog post and it gets 100 retweets – this opens up a huge audience to your blog.