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Author: Ben Ricketts

 / Articles posted by Ben Ricketts (Page 5)

If you want to build a successful site then it's essential that you find a unique niche. A unique niche allows you to offer opportunities and solutions that aren't available from rivals. It allows you to become an authority in your...

Perfecting SEO can be a tricky task, but if you pull it off then you can secure huge amounts of traffic. However, what if your website is coupled to a real address, like a store? How are you going to convert...

Remember that superb pay-per-click (PPC) campaign you launched six months back? The one that sent your conversion rates through the roof? It did some spectacular business, but that was a while ago. Take a look at it now. Oh dear. Conversions have...