Flippa is packed full of all kinds of enticing sites with listings made to get your mouth watering and your bid finger itchy.
However, not every Flippa listing is quite as amazing as it sounds. Most Flippa sellers are genuine, honest people, but there are a few who can be vague and a little shady with their listings. But it’s possible to work around this and find out what you need to know.
And all it takes is little bit of detective work to know which sites are worth bidding on, so let’s take a look at 3 essential ways to see if a website on Flippa is worth buying.
1. Is the Site Established?
The first thing you’ll want to find out is whether the site has an established history. You see, many newbies to Flippa have their head turned by the ‘Starter Sites’ section which offers sites for a low outlay.
Sure, there’s certainly an opportunity for a buyer there, but only if they’re willing to put in some major leg work. You see, these ‘Starter Sites’ have virtually no history. You’re starting completely from scratch in terms of traffic and content.
And building enough quality content to draw in a large amount of traffic is going to take up a lot of time and money.
Instead, I’d always advise that you save your cash for an established website on Flippa. A little bit of history gives you a much better platform to work on and, eventually, flip that website.
2. Check and Double Check the Stats
If you’re buying a website on Flippa then it’s vital that you practice due diligence. Rushing in and buying a site simply because you think it suits your needs is a huge gamble.
How do you know there’s going to be a decent amount of traffic hitting that site? Are there enough monetization options in place? Does it have a decent page rank?
Luckily, the friendly old hand of Flippa is there to help you in this process. And, on Flippa listings, sellers always have the chance to divulge all manner of statistics that buyers want evidence of.
Let’s take a look at the auction for PotatoParcel.com and the stats offered up by the seller. We can see that, in 4 months, the site has received nearly 138k unique page views and raised $5.6k in profit.
However, it’s crucial that you note only the information which is highlighted in green has been verified as true. Here, for example, the traffic stats are bona fide genuine, but there’s no telling, at the moment, whether the financials are genuine. In cases like this you should always contact the sell for some type of proof e.g. PayPal transaction histories etc.
And, if traffic stats haven’t been verified, you can always head over to SimilarWeb.com to get a quick estimate of traffic for any site.
3. Take a Look at the Site’s Link Building Strategy
If you’re looking to buy a website on Flippa then it’s critical you understand their current search engine optimization (SEO) strategy. This will let you know just how effective that site is at optimizing their performance in the search engine results page (SERP).
To ensure a good performance in the SERP site owners need to have a good link building strategy in place, but sellers on Flippa aren’t always willing to divulge exactly what their strategy is. Some sellers may think that their ranking in the SERP speaks for itself and no further info is needed.
However, due to advances in Google’s search algorithm powers, it’s imperative you know exactly what a site’s link building strategy is. You see, for too long, site owners have been able to use underhand link building techniques to unfairly inflate their SERP ranking. And Google are now penalizing these sites in the SERP.
But how do you view a site’s link building strategy? It’s simple! You just head to SEO Profiler!
SEO Profiler provides a wealth of info on any site you wish to analyze, but, in particular, their backlink profiles are very useful. They’ll display all the backlinks that are available online and rate these in terms of strength. You’re also able to visit these backlinks to help determine the SEO strategy at play – is it underhand or is it genuine?
Tools such as SEO Profiler give a Flippa buyer the power to fully understand the SEO potential of a site, so integrating them into your site analysis is vital.
Bidding for a website on Flippa is an exciting process, but as with all financial deals there’s always a hint of risk. However, you can put your mind at ease by carrying out these three tips to understand exactly what it is you’re looking at. And, with this knowledge in mind, you’ll feel more comfortable that you haven’t wasted your cash on a site which is going nowhere.